The streaming model

Why artists left Spotify in 2025.

Daniel Ek's $700M investment into a military-AI company triggered the biggest artist walkout the platform has seen. By October he had stepped down as CEO.

DeepTune editorial · October 2025 · 8 min read

In June 2025 Daniel Ek's investment vehicle Prima Materia led a €600 million funding round in Helsing, a German defence-AI company building aerial and underwater drones. The round took Helsing's valuation past $12 billion. Ek is the chairman.

The reaction in the artist community was immediate and structural. Deerhoof pulled out first, on principle. Within weeks Xiu Xiu, King Gizzard & the Lizard Wizard, Chad VanGaalen, Leah Senior, and Massive Attack had followed. Massive Attack called the situation a moral and ethical burden in which the hard-earned money of fans and the creative endeavours of musicians ultimately funds lethal, dystopian technologies. In August 2025 Godspeed You! Black Emperor removed their full catalogue.

By late September the Washington Post was reporting the boycott as a pattern, not a fringe. By 1 October, Euronews reported that Daniel Ek would step down as CEO of Spotify in the new year, transitioning to executive chairman.

The Helsing story made something visible that already existed. Streaming as a business is structurally extractive at the artist end, and the listener's subscription is now flowing through a CEO whose personal investments fund military-AI hardware. The boycott was not really about Helsing. It was about the model.

DeepTune does not exist to replace Spotify for everyone. It exists for the artists for whom the maths never worked, and for the listeners who are starting to notice where their thirteen euros a month go after the platform takes its cut.

The boycott was not really about Helsing. It was about the model.

Sources

  1. The Washington Post, Artists are leaving Spotify to protest CEO's military AI investments
  2. Business & Human Rights Resource Centre, Spotify faces boycott over CEO's $700m investment in AI military defence startup
  3. Euronews, Daniel Ek steps down as Spotify CEO: Are artist protests responsible for the leadership shake-up?
  4. EBU Spotlight, Behind the Spotify boycott: Daniel Ek and military AI
  5. The Trichordist, Why Artists Are Striking Spotify Over Daniel Ek's AI-Offensive Weapons Bet

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